About Us

Bird & Cronin designs, manufactures and distributes orthopedic soft goods, sports medicine related items, and specialty care products. The company features the Physician’s Choice® retail brand, and specializes in custom manufacturing for select partners.

Our History

Located in St. Paul, MN and founded in 1970 by Charles Bird, John Bird and Tim Cronin, Bird & Cronin evolved from a regional home care and distribution company into a designer and manufacturer of high quality medical products that are available worldwide. 

In 2017, Bird & Cronin was acquired by Dynatronics Corporation, enhancing its capability to meet the needs of its growing customer base.

In 2026, Grayline Medical Inc. acquired the Bird & Cronin brand and business, marking a new chapter for the company. Bird & Cronin’s operations are now conducted through Bird Cronin, Inc., a Grayline Medical company based in Santa Fe Springs, California. Bird Cronin, Inc. continues Bird & Cronin’s manufacturing, distribution, and customer service operations while preserving the expertise and product knowledge developed over more than five decades.

As part of this next chapter, Bird & Cronin is expanding its direct-to-consumer and e-commerce presence through its official online store at store.birdcronin.com, making its products more accessible to customers nationwide.

Our Mission is to provide quality medical products and services to our customers, recognizing our obligation to be aware, informed and responsive to the changing needs of the health care environment.

In observance of the 4th of July holiday, our offices will be closed on July 3rd & 4th.